H2B2VS will explore two key factors that will impact significantly in the near future the multimedia contents delivery in Europe: The reduction of the bitrates in the transmissions and the hybrid distribution which is promising to be very popular: The number of TV sets connected to Internet in 2012 is estimated to more than 210 millions around the world. The proportion of TV households with a connected set is expected to be more than 40% by 2016. This kind of devices will allow the implementation of hybrid distribution without any additional cost for the users.

H2B2VS impact

The Broadcast/Broadband approach proposed in H2B2VS allows the definition of new attractive added value services for the users without a high investment. The technologies to be developed such as HEVC for video compression or adapted for hybrid delivery such as MPEG-DASH enable cost-efficient storage and delivery with a good Quality of Experience for TV consumers. This gives the partners and other European eco-system stakeholders the possibility to develop their products to be more competitive and appealing.

Additionally, the services developed in H2B2VS can generate new business models based on a “pay-per-quality” concept where the Broadcast networks transports the basic quality and the Broadcast network the additional “improved-quality” which can be monetized.